How to choose a website that’s right for you

Jul 7, 2018Websites

So you finally realize that you need a website to take your business to the next level. You realize that it’s time for that website upgrade you’ve been putting off for decades but you don’t quite know what you’re looking for. Today’s post is to give you some clarity into the types of websites and in turn, help you with your decision making.

One-Page Website

A one-page website is a website where all the action is done on a single page. It usually has a navigation that links to the designated sections of the page in some sort of scroll down fashion. It is great for when you’re just starting out or when you do not have a lot of content is available to you. It is also great for when you just do not want a content heavy website. One thing you should realize is that websites are always a work in progress so these websites can always be added to in the future.

A Landing page is also a type of one-page website. In this case, it is usually a website page dedicated to doing one specific task. For example, it is great to use to introduce the world to a new product, market a product or service or collect subscribers.

Pro: It is a much quicker to get a website up and running and it is budget friendly
Con: It is not that great with SEO due to only being able to add title tags, descriptions, content and page linking for only one page. So, if your sole means of online marketing is SEO I would suggest adding more pages/content.


Multi-page website

A multi-page website is simply just that; a website with more than one page. This is the most common type of website you see out there. In a design business standpoint, the standard pages are usually 5 pages, 10 pages, 20+. Choosing a website size all depends on your content, your business type, the services you provide and user experience. For example, if your business caters to many different types of services, that require a decent amount of information, it would be in your best interest to give each service its own standalone page for easy navigation and flow through the website.

Pros: Great for SEO, easy to navigate especially if you have a lot of content, great to provide your customers with more information on your business, to help better connect with them.
Con: Large websites can become hard to navigate if your designer does not pay close attention to user experience and page linking.


E-commerce Website

An e-commerce website is basically a website that has the ability to sell and receive payments for products and services. Whether you plan on selling one product or 500+ products this type of website is what you need. E-commerce websites also have the ability to market your products, track your sales, and help you learn more about buyer habits for market research.

Pro: The best way to go when selling online
Con: Depending on the platform of choice, having an e-commerce website usually requires a monthly payment and a more frequent upkeep. Make sure you have someone managing your store to make sure you’re giving your customers the best user experience.


If you are still unsure about the type of website you need, don’t fret. Contact us for a consultation and I will gladly explain further.