Can I be found on Google after my website is designed?
So, your website has been completed, now what? One common question customers ask me before I design a website is “will my website come up when someone searches for my services on Google?” This is of course a legitimate question because you’re also probably wondering, now what?
Well, the short answer is no. When your website is initially designed, it will not pop up in Google even if you type in the website address, until a few things have been done first.
- Indexing. For your website to be picked up by Google, you basically have to submit your website to them. You have to invite them in (yes, like vampires), and tell them you’re alive so they can come check you out. This announcement you give to search engines is called website indexing. If your website is a WordPress site, you should also not forget to uncheck the “Discourage search engines from indexing this site” box in your website settings, under the reading tab. Submitting your website to search engines is highly important to its success.
- Content Marketing. In this case, I am specifically referring to blogging. This is the easiest and most cost effective way to get the right people to your website. After indexing, and your website is picked up Google, it doesn’t mean you will be on the first page. Search engines like Google love websites that are updated regularly. Updating your website regularly alerts search engines to come back and and grab more information. If you’re providing great content that people want to read, you also become known as an authority in your industry which helps your website rank higher. In addition, this helps your audience builds trust in you.
- Paid Advertising. This is the most direct way to shout out your name from the rooftops and make move you up the page on Google but it will cost you. Google ads serve as bait for your customers to come in and check you out. Even though it requires a pretty hefty budget to produce the best results, it is worth every penny when you have the right folks working on the task for you.
Well I hope I’ve helped you answer this question about how to get people to your website. Questions? Ask away!